So another London Affiliate Conference has been and gone….this year we have to say was one of the best yet, with an amazing turnout of affiliates – old and new! We managed to fit in a load of meetings plus the ubiquitous parties and dinners. It was great to meet up with existing partners and seek out deals with new ones.

Events as per usual kicked off with Welcome Drinks at the official hotel – the Grange St Pauls, where we were able to catch up with old friends over a couple of drinks prior to the madness of the next couple of days. Most people then ended the 1^st day at Sway for the official LAC Networking party – where we were able to end the 1^st day sipping cocktails and partying into the night.

Day 1 – The length of the queue outside Old Billingsgate Market was an indication of things to come. Every year the numbers grow at LAC, and it really is the most important affiliate conference in the calendar. Many new affiliates attended this year, as well as many veterans. Testament to the industry’s growth were the great new ideas and new concepts being brought to us, with affiliates becoming more and more fluent in SEO and getting to grips with Google’s constantly changing landscape plus the emerging importance of Social Gaming and Marketing. That evening it was the iGB Affiliate Awards – InterPartners were nominated in 2 categories – Best Affiliate Program- Casino and Overall plus Katy, our Head of Affiliates was nominated in 2 categories too – Best Affiliate Manager – Casino and Overall. Unfortunately, this year we were pipped to the post but it was an absolute honour to be shortlisted and we would like to extend a very warm congratulations to the winners. We were incredibly lucky to have such a fun table – we were joined by ThePogg, GPWA, CasinoPortalen and CasinoChoice which made the evening a very enjoyable experience.

Day 2 started slightly later to give party-goers an extra hour to recover. Then it was back to business as Old Billingsgate filled up once more. It was no less fast-paced on Day 2 and the venue was heaving by lunchtime. That evening…after a long 2 days of business meetings, catch-ups and deal making, we finished off the evening at the Hippodrome – the night was a complete success with everyone able to finally relax, enjoy themselves and party with the many people they had met during the event.