So another London Affiliate Conference has been and gone….this year we have to say was one of the best yet, with an amazing turnout of affiliates – old and new! We managed to fit in a load of meetings plus the ubiquitous parties and dinners. It was great to meet up with existing partners and seek out deals with new ones.
Events as per usual kicked off with Welcome Drinks at the official hotel – the Grange St Pauls, where we were able to catch up with old friends over a couple of drinks prior to the madness of the next couple of days. Most people then ended the 1st day at Sway for the official LAC Networking party – where we were able to end the 1st day sipping cocktails and partying into the night.
Day 1 – The length of the queue outside Old Billingsgate Market was an indication of things to come. Every year the numbers grow at LAC, and it really is the most important affiliate conference in the calendar. Many new affiliates attended this year, as well as many veterans. Testament to the industry’s growth were the great new ideas and new concepts being brought to us, with affiliates becoming more and more fluent in SEO and getting to grips with Google’s constantly changing landscape plus the emerging importance of Social Gaming and Marketing. That evening it was the iGB Affiliate Awards – InterPartners were nominated in 2 categories – Best Affiliate Program- Casino and Overall plus Katy, our Head of Affiliates was nominated in 2 categories too – Best Affiliate Manager – Casino and Overall. Unfortunately, this year we were pipped to the post but it was an absolute honour to be shortlisted and we would like to extend a very warm congratulations to the winners. We were incredibly lucky to have such a fun table – we were joined by ThePogg, GPWA, CasinoPortalen and CasinoChoice which made the evening a very enjoyable experience.
Day 2 started slightly later to give party-goers an extra hour to recover. Then it was back to business as Old Billingsgate filled up once more. It was no less fast-paced on Day 2 and the venue was heaving by lunchtime. That evening…after a long 2 days of business meetings, catch-ups and deal making, we finished off the evening at the Hippodrome – the night was a complete success with everyone able to finally relax, enjoy themselves and party with the many people they had met during the event.
About our events and conferences
Although online communication helps InterPartners get its message across quickly and concisely, we still believe in getting out there and meeting affiliates face to face. This is why we attend all the major online gaming shows and events. Whether it’s the London Affiliate Conference, the Amsterdam Affiliate Conference, the Igaming Supershow in Dublin, or any other premier event, you’ll find us there.
What can affiliates expect from the InterPartners stand?
Put simply, just about anything! Of course, any event offers us the chance to meet new, old and potential affiliates to discuss how things are going, but there’s much more to it than that. InterPartners always try to offer something a little different. Often that’s an impossible to beat special offer for affiliates, sometimes its champagne and masseuses and occasionally it’s someone dressed as King Kong! No matter when or where the event, affiliates know they can rely on InterPartners to offer them that bit extra.
With giveaways, promotions and a variety of things to keep you interested, a visit to the InterPartners’ stand is always worthwhile for any affiliate. Indeed, at the 2009 LAC, one lucky member of our affiliate programme won a trip for two to New York, while this time around we were the official sponsors of the conference’s opening party and a good time was had by all.
At this year’s Igaming Supershow, one of the biggest events on the affiliate calendar, we ensured all our visitors were fully relaxed by offering professional massages and a glass of bubbly. Clearly, it’s always worth stopping by the InterPartners stand to see what’s going on.
Keep track of the events we attend with our affiliate newsletter
Of course, it’s not much good knowing we have a load of great freebies to give away if you don’t know where to find us. That’s why we ensure all our affiliates are fully aware of which events we’re attending through our website and newsletter. We even include our stand number, so our affiliates will know precisely where to find us when they want to come and say hello and see what we have to offer. Or, if there’s something burning you want to discuss, you can always arrange a meeting and we’ll be happy to catch up with you.
And it doesn’t stop there. Even after the event is over our team will be on hand to answer any queries that may have arisen after the event. Our newsletter always contains a review on everything that happened at a conference and there’s a handy little link which allows you to email us any questions you may have.
In the competitive world of affiliate marketing we know that keeping in touch with our partners is vital, that’s why we’re committed to attending all the top events across Europe and beyond. We’re always happy to meet our affiliates, so if you find yourself in the neighbourhood while there’s a conference going on pop in and say hello, we’re sure you’ll be in for a pleasant surprise.